Madi Reyes

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Featured Projects
Orient Mart
Creatives for Freedom
Donaroo (ft. Doechii)
ACLU
Outcast
The Graphics Center
My Digital Trail
ORIENT MART (2024)
A grocery store installation that uses packaging design to explore the nuances of Asian/Asian American identity.

FULL CASE STUDYⓘ BRANDING, PACKAGING, PRINT 


CREATIVES FOR FREEDOM (2025)

 A first-of-its-kind benefit concert in support of the American Civil Liberties Union (ACLU), featuring artists such as Grammy-award winning headliner Sheryl Crow, St. Vincent, Maggie Rogers, Mon Rovîa, Mark Ronson, and more, in partnership with Ben and Jerry’s.

FULL CASE STUDYⓘ BRANDING, DIGITAL, EXPERIENCE



DONAROO (2024)
The annual concert at the University of San Francisco. headlined by Grammy-award winning artist Doechii.

FULL CASE STUDYⓘ BRANDING, DIGITAL, MERCH, PRINT

ACLU (2023-PRESENT)
Campaigns, merchandise, and other projects for the American Civil Liberties Union (ACLU)’s national office.

More work available for view upon request.
FULL CASE STUDYⓘ BRANDING, DIGITAL, MERCH, PRINT



OUTCAST (2023)
Alternative-themed sunscreen for the modern goth.

FULL CASE STUDYⓘ BRANDING, DIGITAL, MERCH, PACKAGING, PRINT



THE GRAPHICS CENTER (2022-2024)
Event promotion, editorial illustrations, merchandise, and social media posts created at The Graphics Center, USFCA’s student-run design firm.

FULL CASE STUDYⓘ BRANDING, DIGITAL, MERCH, PRINT


MY DIGITAL TRAIL (2023)
A net art piece/digital mini-game based on The Oregon Trail (1974) that reflects on my early Internet memories.


FULL CASE STUDYⓘ DIGITAL

© Madi Reyes 

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Filipina-American graphic designer
based in San Francisco, CA.

Currently at Penguin Random House
with Potter Gift.